Your brand on TV for less than thought possible

How can you be on TV. With TVLowCost USA your brand can be. We bring the brains, processes that can not be duplicated, pre-negotiated production and unbeleivable value to our clients. And some of our clients are the biggest brands there are! Quality and low-cost TV production and media, what a needed combination for 2009!

Sacrifice nothing, except for the excess of typical TV. Find out more. Call Jim Lurie at 646-839-6239.

Look forward for inspiration

I always enjoy reading Jonathan Salem Baskin’s, but his column from the 1/26/09 issue of Advertising Age – “Great ideas come from those who are willing to experiment” really struck a cord.

New thinking

 

After all, that is how and why TVLowCost was invented. Simply put, we are a group of experienced Madison Avenue guys who talked to many CEO and CMO and learned what some of their concerns were with the ad agencies. Top among them was compensation and compensation structure, time to market, overall value and cost. Then taking what we knew from years in the business, we blew up everything we knew and started from scratch in order to build a better mousetrap. In the words of Mr. Baskin, TVLC, “Stopped Mining the Past for Inspiration” and developed a new way to develop and produce quality TV advertising.

Rather than looking to the past, we built a new model that addresses today’s tough economic climate. This would not have been possible if we had not been willing to take a risk and just repeat yesterday’s success.

We reinvented a process, a value offering and created something that is entirely new to an industry.  And it can not be easily duplicated. Especially by those that have been in the business and have established overhead and other politics that go along with TV advertising. But in fairness, our model requires change from not only our process, but it takes a bit of work on the part of our fabulous clients… but the rewards, savings and increased sales are certainly worth it.

Because we looked to the future and develop a new “low cost business model” we are able to deliver for $500k what traditional agencies charge $3MM or more for the SAME product. We deliver the creative development, production, talent, editing, post, CGI, agency compensation and 150 GRPs of targeting media for $500k… That is at least 75% less than most people are paying today. There are not many companies where this type of savings was not important. So find out more! At a minimum we will have a nice 15 minute conversation on how we deliver on our value proposition when others can not.

Call me at 646-839-6239 or email lurie@tvlowcostusa.com  to learn how TVLC can deliver an AMAZING value for those that can look beyond the past.

You can cut budgets – and get more!

The article below from AdAge.com stresses that marketers should “Beware the Knee-Jerk Urge to Slash Marketing Budgets”. And we could not agree more. However, that does not mean that there is not the need to market smarter and more cost effectively. And with today’s economy, that does mean cutting budgets. So the question then becomes, “how do I achieve my goals, but with less resources.” The answer to that question is not, keep doing what you were doing, the same way you were doing it. Today, change, and smart change is what is establishing market leaders. So if you need to get more from your marketing budget and get more for less, take 15 minutes to contact Jim Lurie or call him at 646-839-6239.

 

If you are a forward thinking company that needs to get more for your TV budget or would like to be on TV but have not been able to afford it in the past, please call Jim Lurie at 646-839-6239 or email him at lurie@tvlowcostusa.com  The time has never been more right to talk and the call should only take about 10 minutes to explain the business model, what we do and how we do it while ensuring quality.

 You can also find out more about TVLowCost at www.tvlowcost.com   

Beward the Knee-Jerk Urge

NEW YORK

 

(AdAge.com) — Mark Gambill, chief marketing officer of CDW, warned big marketers to resist the knee-jerk inclination to slash marketing budgets. In Manhattan to accept a top marketer award, Mr. Gambill offered his observations and advice for the coming year. CDW is the 34th-largest private corporation in the U.S. with $8.1 billion in annual sales. Link to the article and video AdAge.com 

Call Jim Lurie today at 646-839-6239 or lurie@tvlowcostusa.com The call will only take 15 minutes.

 

 

No surprise is the best surprise.

No surprises with TVLowCost

The difference between « high cost » ad’ agencies and TVLowCost ? With us there are no bad surprises at the end of TV development! Are you tired by the outrageous prices of your “high cost” advertising agency ? Why not consider working with TVLowCost ?

The only surprise you will face is … NO SURPRISE! Surprising, no ? And with budgets being trimmed more and more each day, the security of one low price becomes more and more important. But with TVLowCost, quality is NOT compromised – click here to see examples of our global commercials

And you don’t even need to change your agency relationship… just try us and we are sure you will like what you receive and will work with us again and again because you want to, not because you have to.
To find out more call Jim Lurie at 646-839-6239 or email at lurie@tvlowcostusa.com

In crisis there IS opportunity.

 

With the economic situation not limited to U.S. the issue of tightening budgets affects marketers everywhere. Which is why we’ve adopted an international low cost model, TVLOWCOST. 10 offices worldwide, over 110 clients in just 3 years. TVLOWCOST have gone to air with over 420 commercials and we are achieving phenomenal results for our clients.

At TVLOWCOST USA we put together a simple package which includes EVERYTHING.

ALL creative, strategy and media planning, the first month TV media and production of TWO–THREE TV commercials – it even includes focus group research.

• For only $500,000
• 150 TARPS
• 700-1000 national spots
• Multiple TV Ads
• All creative costs
• Research – Focus Groups

No other agency provides you with this much value. Along with sound strategy and the experience. At TVLOWCOST you only partner with the senior team who have been in the ad industry for years. TVLOWCOST is the solution for brands who have previously found TV unaffordable and those brands that want to get more for less. Now there’s an affordable way to get on TV, increase exposure for your brand and squeeze more out of your marketing budget.

GET MORE FOR LESS – TVLOWCOST IS THE 1st ADVERTISING AGENCY CREATED TO REDUCE THE COST FOR ADVERTISERS.

 

Additional Information:

 

o        www.tvlowcost.com: From here you can view over 100 spots that we have developed from around the globe (click on the TV Campaigns link) You will also find out more about our global network from this site.

 

o        Article on Forbes.com: http://www.forbes.com/claytonchristensen/2008/10/03/tvlowcost-southwest-united_leadership_clayton_in_rc_1003claytonchristensen_inl.html  This article highlights how as the economy is getting tougher and tougher, TVLowCost is changing TV advertising for the better. This appears on Christensen’s section of Forbes.com.

 

Contact: Jim Lurie, President, TVLowCost USA; 646-839-6239; lurie@tvlowcostusa.com

 

Budget reductions are today’s reality. See how leading companies are getting more for less with TVLowCOST.

 BREAK THE RULES…with TVLowCost you can improve the efficiency of your TV advertising, even at lower budget levels.

Not a single day goes by without reading or hearing that companies are reducing their marketing expenditures, it’s today’s reality and it is highly probable that this will continue through 2009 and beyond..

This is a major opportunity for advertisers to BREAK THE RULES !
It’s when one has “no choice” that one will find new and original solutions. It’s the ideal moment to see “what’s new” in the advertising world, it’s the moment to identify new partners who will help your company face this difficult period and GET MORE WITH LESS.

One thing is sure: the same old established methods and advertising partners will not create change for the better!

TVLowCost is the first and only TV advertising specialist that has adopted the low cost concept for qualitative “tailor made” television campaigns. We bring advertisers a completely new and fresh approach to television advertising that cuts the overall development cost of a TV advertising campaign.

So if you are a bit “stressed” by the prospect or necessity of cutting your advertising budget, “de-stress” yourself, in just ½ hour meeting we will show how we reduce marketing budget, ensure quality and create TV efforts that are much more efficient than with your “high cost” advertising agency ! Have a look at our international web site or to learn more about TVLowCost in the U.S. contact Jim Lurie at lurie@tvlowcostusa.com or 646-839-5239!