TVLowCostUSA, the awaited alternative to High-Cost agencies, proven in 11 countries

EVEN IF YOU THOUGHT YOUR BRAND COULD NOT AFFORD THE POWER OF TV – NOW YOU AND 100s OTHERS CAN.

Squeeze more from your budget - you can now be on TV for one LOW PRICE, without sacrificing quality.

With ALL-inclusive price of only $500,000 for an ENTIRE TV campaign, saving about 2/3 the cost of what traditional high-cost agencies charge and WITHOUT quality compromises.  TVLC’s “package” contains:

1. Creative Dev.

2. Research

3. Natl. Media (approx 15o TRPs! ALL INCLUDED)

4. Complete Production for SEVERAL commercials.

 TVLC perfected it’s methodology abroad, creating campaigns for such firms as  Heinz, Wrangler, Unilever, > Bristol Meyers Squibb, Bayer  and many others.

As you know, “bloated budgets are the first things “CUT” in strained > economies”. TVLC now offers a NEW alternative advertising PROCESS, infused with great QUALITY. impressive SPEED, meaningful EFFICIENCIES. And 

With TVLC your brand can be on TV pre-holiday season !!  For credibility, comfort plus knowledge as to just how TVLC makes significant impact on your budgets and bottom line, call Jim Lurie, Pres. of  TVLC-USA at 646-839-6239 or email him lurie@tvlowcostusa.com

How would David Ogilvy save the economy? By getting people to buy things they don’t need.

Danny Klein, Creative Director of TVLowCost USA has been kind enough to pen an article for my blog. I hope you enjoy it.

The root problem with our economy right now isn’t a credit crunch

Beyond the credit crunch

or the disposal of toxic mortgage-backed derivatives. It’s the fact that a huge percentage of our economic output isn’t really necessary: much, if not most of our Gross National Product comes from people making, transporting, marketing and financing goods and services that other people don’t absolutely need.

What don’t you need. Just about everything. Does anybody really need a new car? Obviously, a lot of us think not, and new car sales are plummeting. Hell, most people don’t really need cars at all. Automobiles add tremendous convenience and opportunity to our lives, but few people would actually keel over and die if they didn’t own one. And the same can be said for most of the things we spend money on. Double half-caff Macchiatos. TVs. Spa treatments. Cell phones. Most of our clothing. Any shelter more elaborate than a pup tent and sleeping bag. All food intake over 1600 calories a day. And so on. Don’t believe me? Join the Army and take basic training – you’ll see how little you actually need to survive. In our current recessionary economy, people discover more and more things every day that they don’t absolutely need. So they cut back, causing a ripple effect for the people who make, transport, sell, etc. all the stuff we don’t absolutely, positively need. It’s a downward spiral with no clear ending – or at least, not until everyone lives in a pup tent. Remember that old buzzword “synergy” – when everything comes together for positive effect? This is the antithesis – call it dissynergy.

Advertising: from intellectual scourge to economic savior. What’s the solution? As David Ogilvy once confessed, it’s advertising. While he denied our industry’s culpability for a host of other societal maladies (including wasting our collective intelligence), in Ogilvy On Advertising he does admit that we are collectively guilty of one thing: tempting people to squander money on things they don’t absolutely need, much to the dismay of “left-wing economists” who are “ever eager to snatch the scourge of God.”(!) Today, of course, I think it’s safe to say that economists of all types would be tickled pink to see a little more needless consumer activity. And us ad guys are just the folks to make that happen. We know how to create that perception that this (whatever it is) is the one special thing that is missing in your life. That everyone who is anyone is clamoring to get it. That if you are the last kid on your block to have it, you will be doomed not only to an unhappy childhood, but to years of tedious psychotherapy thereafter. And it’s this not-so-fine art of persuasion that’s needed to get consumers spending again. The Treasury Secretary and his rocket scientist pals can fiddle all they want with credit markets; if people don’t feel a need to buy something, there won’t be a need for credit.

TV advertising: the quicker picker upper for consumer demand. So what kind of advertising is going to have the most immediate and positive impact on your company’s economic situation? Assuming there’s a decent-sized pool of prospects for your product or service, the answer in almost all cases is TV. Or as David Ogilvy called it, “the most potent selling medium ever devised in the history of mankind.” No other medium comes close to being able to deliver your message to so many people in so little time for so little cost per impression – and while the landscape has changed, this is still true today. And if you’ll excuse me for offering a ham-handed endorsement of my own product, TVLowCost is a great way try out TV advertising for not a lot of money at all. So if self-interested profit motive isn’t enough to get you to try it, I encourage all you marketers out there to do your duty as an economic patriot and try advertising your wares on TV. Preferably with TVLowCost. We deliver quality TV advertising, TV production and media at an amazing value. Ourlow-cost business model devlivers quality and security to our clients.  You can find out more about TVLowCost at our web site or Facebook

Danny Klein is the Creative Director of TVLowCost USA.

The “Great Recession” is the Right Time for TVLowCost TV Advertising

  

 

No matter what business you are in, this “Great Recession” has created turmoil and uncertainty in your business. But smart marketers must always keep one eye on the future and not forget where they want to end up.

FIND OUT ABOUT OUR NO OBLIGATION OFFER: CALL JIM LURIE @ 646-839-6239 or lurie@tvlowcost.com

Now is the time for your message to be heard!

TVLowCost’s 10 RULES for successful Challenger Brands

1. BREAK FREE … seriously out-gunned by competitors in marketing spend and vulnerable to adverse Trade manipulations, Challenger Brands [CB’s] get trapped. Profiles too low and left clinging on to shifting Distribution, they often then spend too much of their limited funds on marketing activities that “tread water.” Not good enough; get out of there!

2. WORK HARDER … when the going gets tough, the tough get going, right? In or out of recession, CB’s must toughen up and out-think, out-smart, out-maneuver key competition. On every level. Doing what the competition does with less spend doesn’t get anywhere. Raise your profile and sales by being ubiquitous.

3. THINK CLEVERER … choose people to work with who have long experience working directly with Challenger Brands. Some 30+ years in TVLowCost’s case. Seniors who have all the business, marketing and strategic/planning, analytical abilities, creative skills and with project management honed to perfection. Plus the ethos to think and act “low-cost” … to the CB’s ultimate benefit. Clever smarter solutions. 

4. AVOID HIGH AGENCY FEES … high-rolling brands can afford the known excesses of traditional ad agency fees but not CB’s. And really, the big brands are waking up too. Allowing small but hard-earned budgets to be “hoovered” up by “high-cost” agencies is criminal. CB’s need the max in the media! Why? Because they need to …

5. YELL LOUDER … if consumers haven’t heard of you, you can’t blame them for not buying you! And bigger guns will diminish the CB’s saliency and awareness. Somehow they have to punch harder …

6. USE TV ADVERTISING … even if you can’t afford to be on consistently, ONLY TV delivers this punch. Use it and once your CB has changed up a gear, other means can then be used to maintain levels until the next round of TV is affordable. But be clear, even in our hugely fragmented media world today no other media bears comparison. TV is watched avidly for 27 hours per week or more and nothing Impacts, Engages, Entertains, Persuades and SELLS like it. But TV costs millions, right, and production costs are always excessive? Not so …

7. SPEND WISER … TVLowCost’s remarkable All-in TV Package at only $500M breaks all traditional rules. Deliberately and about time. At last, we have made TV advertising AFFORDABLE! Crafted for deserving CB’s and representing the USAs Best Value TV Package, it includes: full Project Management, strategic analysis and Briefing … full Creative, Shoot, Editing [average 3 commercials] … Music and on-air costs … 2 Focus Groups upfront to check Ideas … AND a fully-tailored NATIONAL TV Media Plan. All managed all the way by grown-ups. And then on-air 8 weeks from Briefing. Repeat: 8 weeks. There is nothing like it in the USA, nor in the 11 other markets where the TVLowCost Network operates.

8. TARGET MEDIA TIGHTLY … CB’s need “rifled” messages out there and NOT the wastage of 12-bore shotguns via the easier to buy but hugely costly Prime Time TV. Small brands can’t afford this anyway. Happily, the TV market now has Channels and programs to suit every taste so consumers can be targeted so tightly – and cost-effectively – with minimal waste.We are talking about the networks you watch everyday. “Low-cost” entry levels and exceptional Value can be gained … as long as the will, expertise and commitment is all there. A bit more demanding than buying far fewer Prime; but worth it! 

9. LEVERAGE THE TRADE BETTER … apart from the sheer clout of TV with consumers, its effect on broadening and deepening Distribution can be tremendous. The Trade only gets out of bed for TV so, at last, you get their attention. Our TV Campaigns have directly contributed to significant gains. With a much broader business base, when the consumer “pull’ comes via TV the net extra benefits will be huge.

10. ENJOY RESULTS BETTER THAN EXPECTED!…irrefutably strong and consistent Results are delivered by TVLowCost Campaigns. Often with Payback for each Burst too. And more Clients are re-booking follow-up Bursts – the ultimate test of efficacy. Slimthru has enjoyed 2 Bursts so far, Primula now 2, Milton 3 and Sudocrem 4. Proof. Our $500k Package punches hugely above weight and defies all cynics. And take comfort too from our Network now completing 120 projects with 500 commercials and for CB’s from the likes of Heinz, Unilever, Wrangler, J&J, Superdrug, Campbell’s, Bose, Siemens and many others.  Now that speaks volumes.

 Challenger Brands take note …

TVLowCost’s pioneering and unique All-in TV Package HAS AT LAST MADE TV ADVERTISING AFFORDABLE … AND CONSISTENTLY DELIVERS RESULTS WAY BETTER THAN BEST EXPECTATIONS. All-in for only $500. Now what results did you get last year from your budget, and how much did you spend? 

Call Jim Lurie @ 646-839-6239 today and ask for the NO OBLIGATION OFFER

Your brand on TV for less than thought possible

How can you be on TV. With TVLowCost USA your brand can be. We bring the brains, processes that can not be duplicated, pre-negotiated production and unbeleivable value to our clients. And some of our clients are the biggest brands there are! Quality and low-cost TV production and media, what a needed combination for 2009!

Sacrifice nothing, except for the excess of typical TV. Find out more. Call Jim Lurie at 646-839-6239.

“TV IS NOT DEAD IT’S MORE EFFECTIVE THAN EVER. AND WITH TVLC, YOUR BUDGETS WILL DELIVER MORE THAN EVER.

TV is not dead. It’s more effective than ever.

A refeshing article in the 2/23/09 issue of Advertising Age said that although following “what may be the ugliest quarter TV has has ever encountered financially” the impact TV can provide for sales and a brand may be better than ever.

This conclusion comes from a compilation of a number of studies as outlined in the article.

Now with TVLC any organization can be on TV with low-cost, QUALITY TV and placed in the MOST efficent manner. Our TV programs are firm fixed upfront, they come will all the same services that the large HIGH-COST agencies charge up to 10X for. But our low-cost, disruptive business model enables TVLowCost to deliver 2-3 spots (inlcuding talent, HD, music, CGI, etc, guarenteed TGRPS and all agency compensation for one low-cost.

If companies or more specifically marketing leader can find there way to look beyond “this is how we do it” and look to execute better and more affordably, TVLC is a very viabale solution and one the must be looked into. Since the first of the year we have engaged in 5 major initiative with major national brands.

If you are a leader looking to find out more about how to be more efficent and effective – and how we do it – let’s schedule 20 minutes together over the phone. Email Jim Lurie or call me at 646-839-6239.

Great ideas come from looking forward, not to the past.

Smart thinking

 

 

 I always enjoy reading Jonathan Salem Baskin’s, but his column from the 1/26/09 issue of Advertising Age – “Great ideas come from those who are willing to experiment” really struck a cord.

 After all, that is why TVLowCost was invented. Simply put, we are a group of experienced Madison Avenue guys who talked to many CEO and CMO and learned what some of their concerns were with their ad agencies relationships. Top among them was compensation and compensation structure, time to market, overall value and cost. Then taking what we knew from years in the business, we blew up everything we knew and started from scratch in order to build a better mousetrap. In the words of Mr. Baskin, we at TVLC,  “Stopped Mining the Past for Inspiration”

Rather we built a new model that address today’s tough economic climate. But instead of starting over for an ad, or a campaign, we reinvented a process and a value offering and created something that is entirely new to an industry.  And it can not be easily duplicated. Especially by those that have been in the business and have established overhead and other politics that go along with TV advertising. But in fairness, our model requires change from not only our process, but it takes a bit of work on the part of our fabulous clients… but the rewards, savings and increased sales are certainly worth it.

Call me at 646-839-6239 or email lurie@tvlowcostusa.com  to learn how TVLC can deliver an AMAZING value for those that can look beyond the past.

No surprise is the best surprise.

No surprises with TVLowCost

The difference between « high cost » ad’ agencies and TVLowCost ? With us there are no bad surprises at the end of TV development! Are you tired by the outrageous prices of your “high cost” advertising agency ? Why not consider working with TVLowCost ?

The only surprise you will face is … NO SURPRISE! Surprising, no ? And with budgets being trimmed more and more each day, the security of one low price becomes more and more important. But with TVLowCost, quality is NOT compromised – click here to see examples of our global commercials

And you don’t even need to change your agency relationship… just try us and we are sure you will like what you receive and will work with us again and again because you want to, not because you have to.
To find out more call Jim Lurie at 646-839-6239 or email at lurie@tvlowcostusa.com

In crisis there IS opportunity.

 

With the economic situation not limited to U.S. the issue of tightening budgets affects marketers everywhere. Which is why we’ve adopted an international low cost model, TVLOWCOST. 10 offices worldwide, over 110 clients in just 3 years. TVLOWCOST have gone to air with over 420 commercials and we are achieving phenomenal results for our clients.

At TVLOWCOST USA we put together a simple package which includes EVERYTHING.

ALL creative, strategy and media planning, the first month TV media and production of TWO–THREE TV commercials – it even includes focus group research.

• For only $500,000
• 150 TARPS
• 700-1000 national spots
• Multiple TV Ads
• All creative costs
• Research – Focus Groups

No other agency provides you with this much value. Along with sound strategy and the experience. At TVLOWCOST you only partner with the senior team who have been in the ad industry for years. TVLOWCOST is the solution for brands who have previously found TV unaffordable and those brands that want to get more for less. Now there’s an affordable way to get on TV, increase exposure for your brand and squeeze more out of your marketing budget.

GET MORE FOR LESS – TVLOWCOST IS THE 1st ADVERTISING AGENCY CREATED TO REDUCE THE COST FOR ADVERTISERS.

 

Additional Information:

 

o        www.tvlowcost.com: From here you can view over 100 spots that we have developed from around the globe (click on the TV Campaigns link) You will also find out more about our global network from this site.

 

o        Article on Forbes.com: http://www.forbes.com/claytonchristensen/2008/10/03/tvlowcost-southwest-united_leadership_clayton_in_rc_1003claytonchristensen_inl.html  This article highlights how as the economy is getting tougher and tougher, TVLowCost is changing TV advertising for the better. This appears on Christensen’s section of Forbes.com.

 

Contact: Jim Lurie, President, TVLowCost USA; 646-839-6239; lurie@tvlowcostusa.com

 

Budget reductions are today’s reality. See how leading companies are getting more for less with TVLowCOST.

 BREAK THE RULES…with TVLowCost you can improve the efficiency of your TV advertising, even at lower budget levels.

Not a single day goes by without reading or hearing that companies are reducing their marketing expenditures, it’s today’s reality and it is highly probable that this will continue through 2009 and beyond..

This is a major opportunity for advertisers to BREAK THE RULES !
It’s when one has “no choice” that one will find new and original solutions. It’s the ideal moment to see “what’s new” in the advertising world, it’s the moment to identify new partners who will help your company face this difficult period and GET MORE WITH LESS.

One thing is sure: the same old established methods and advertising partners will not create change for the better!

TVLowCost is the first and only TV advertising specialist that has adopted the low cost concept for qualitative “tailor made” television campaigns. We bring advertisers a completely new and fresh approach to television advertising that cuts the overall development cost of a TV advertising campaign.

So if you are a bit “stressed” by the prospect or necessity of cutting your advertising budget, “de-stress” yourself, in just ½ hour meeting we will show how we reduce marketing budget, ensure quality and create TV efforts that are much more efficient than with your “high cost” advertising agency ! Have a look at our international web site or to learn more about TVLowCost in the U.S. contact Jim Lurie at lurie@tvlowcostusa.com or 646-839-5239!