Jim brings more than 20 years of marketing and advertising expertise from both the client and agency side of the business. Jim’s skills are evident when developing plans that align marketing initiatives with corporate objectives in a way that maximizes budgets. Jim’s agency stops include a number of the global players such as Hakuhodo, Lowe, FCB and McCann Relationship Marketing. And over the past 4-plus years he has been a founder and partner at Owens, Kopilak, Klein, Lurie LLC (o2kl). Over his agency career Jim has been fortunate enough to work with such prestigious brands as American Express, AARP, Coldwell Banker, MSN, USPS, AT&T, Chase, NEC, Xerox, Marriott, BlueCross BlueShield, Sprint and Black and Decker. He continues to work with many of these great companies.

Stops on the client side of the business include NYNEX (now Verizon) and Cablevision, where he was responsible for major marketing initiatives.

Throughout his career, Jim has earned numerous awards, including Effies, Echos and Mark awards for Excellence in Cable Marketing.

It was this mix of client and agency side experience that drove Jim, and his partners, to look for a disruptive business model that breaks with the traditional High-Cost agency way of doing business and delivers better price performance without sacrificing quality. It was this drive to change the market and address the “more with less” desire of many clients that led Jim and his partners to join the TVLowCost global network and bring this unique value to businesses in the U.S.

Email: lurie@tvlowcostusa.com or mobile: 917-543-2896

INTERNATIONAL // Jean-Paul Tréguer, CEO and Founder of TVLowCost International

Born in 1955, Jean-Paul Tréguer is the originator of the TVLowCost concept, first launched in Paris in October 2004, and an immediate “hit” on the market. Its success encouraged him to expand this ‘revolutionary’ approach into other countries quickly in order to benefit other advertisers.

The French TVLowCost operation already has 15 TV Clients with no less than 55 commercials completed. In France it is also the lead Daytime TV airtime buyer ! JP Tréguer has spent all of his career in advertising agencies (Kenyon & Eckardt, Saatchi & Saatchi). He founded his own agency MGTB in 1982 which became a partner of Ayer Worldwide in 1987. He was a member of the Ayer International Board of Directors based in NY.

In May 1995 he launched Senioragency in Paris, establishing the 1st International network dedicated to Baby-Boomers and 50+ consumers, and now the network is present in 10 countries. His involvement in marketing to mature consumers started in 1989 after a trip to the US. He created Senior Academy in 92, the first European specialist focussing on 50+ consumers. He is also the author of the first two marketing books ever written in Europe on that target: “Le Senior Marketing” (published in 1994 and a 4th version issued in December 2005) and “18 Golden Rules to Convincing Seniors” (96).

In April 2002, Jean-Paul published “50+ Marketing” in English with Palgrave/Mac Millan which sold in 30 countries. He is also well known as one of the International experts of Generational Marketing and is very often invited to give speeches to International Seminars, Congresses and Conferences. Since 1997, he has been steadily establishing the first international agency network dedicated to 50+ consumers.

E-mail : treguer@tvlowcost.com This e-mail address is being protected from spambots, you need JavaScript enabled to view it   or mobile : + 33 (0) 6 08 21 03 98

http://www.jean-paul-treguer.com

International: Learn more about the TVLowCost International Team

U.S.A, Partners:

Media: RJ Palmer

TV Production: Humble