- TV is not dead. It’s more effective than ever.
A refeshing article in the 2/23/09 issue of Advertising Age said that although following “what may be the ugliest quarter TV has has ever encountered financially” the impact TV can provide for sales and a brand may be better than ever.
This conclusion comes from a compilation of a number of studies as outlined in the article.
Now with TVLC any organization can be on TV with low-cost, QUALITY TV and placed in the MOST efficent manner. Our TV programs are firm fixed upfront, they come will all the same services that the large HIGH-COST agencies charge up to 10X for. But our low-cost, disruptive business model enables TVLowCost to deliver 2-3 spots (inlcuding talent, HD, music, CGI, etc, guarenteed TGRPS and all agency compensation for one low-cost.
If companies or more specifically marketing leader can find there way to look beyond “this is how we do it” and look to execute better and more affordably, TVLC is a very viabale solution and one the must be looked into. Since the first of the year we have engaged in 5 major initiative with major national brands.
If you are a leader looking to find out more about how to be more efficent and effective – and how we do it – let’s schedule 20 minutes together over the phone. Email Jim Lurie or call me at 646-839-6239.
