Great ideas come from looking forward, not to the past.

Smart thinking

 

 

 I always enjoy reading Jonathan Salem Baskin’s, but his column from the 1/26/09 issue of Advertising Age – “Great ideas come from those who are willing to experiment” really struck a cord.

 After all, that is why TVLowCost was invented. Simply put, we are a group of experienced Madison Avenue guys who talked to many CEO and CMO and learned what some of their concerns were with their ad agencies relationships. Top among them was compensation and compensation structure, time to market, overall value and cost. Then taking what we knew from years in the business, we blew up everything we knew and started from scratch in order to build a better mousetrap. In the words of Mr. Baskin, we at TVLC,  “Stopped Mining the Past for Inspiration”

Rather we built a new model that address today’s tough economic climate. But instead of starting over for an ad, or a campaign, we reinvented a process and a value offering and created something that is entirely new to an industry.  And it can not be easily duplicated. Especially by those that have been in the business and have established overhead and other politics that go along with TV advertising. But in fairness, our model requires change from not only our process, but it takes a bit of work on the part of our fabulous clients… but the rewards, savings and increased sales are certainly worth it.

Call me at 646-839-6239 or email lurie@tvlowcostusa.com  to learn how TVLC can deliver an AMAZING value for those that can look beyond the past.

Are you looking for an ad agency that was made to get more for less – espeacially during a recession? Or “a low-cost TV advertising agency”? Or “cheap TV spots that deliver quality”? Or “affordable TV advertising”? Or ”discount TV spots”? Whatever you call it, TVLowCost, the 1st Low-Cost TV agency network is THE PERFECT ANSWER !

Cut your TV cost by 75%

Are you looking for an ad agency that was made to get more for less – espeacially during a  recession? Or “a low-cost TV advertising agency”? Or “cheap TV spots that deliver quality”? Or “affordable TV advertising”? Or ”discount TV spots”? Whatever you call it, TVLowCost, the 1st Low-Cost TV agency network is THE PERFECT ANSWER !

Launched 4 years ago our unique agency network is in the U.S. and already based in 11 countries. You may ask yourself why? Simply because we bring affordable TV advertising solutions to advertisers willing to change the way TV is developed, without reducing quality, but significantly reducing the cost of their advertising effort.
Traditional “high cost” advertising agency competitors are unable to reduce their costs when their own client’s, more than ever, need to promote themselves at the lowest possible cost!
Traditional “high cost” advertising agencies continue to believe that a beautiful headquarters is important to seduce clients, when it is probably the contrary.
Traditional “high cost” advertising agencies continue to shoot expensive and complicated TV commercials in exotic locations in order to win creative awards, when clients need TV ads that sell.
Traditional “high cost” advertising agencies have not perceived yet the intensity of the competition on which their clients. And they don’t really care to. Recession is everywhere and advertisers are obliged to reduce their costs everywhere, including on their marketing expenses, no discussion. Our low-cost business model is designed to help advertisers get more for their money. It’s time for them to change their advertising partners and discover that TVLowCost can do “MORE FOR LESS” and help them grow in this very tough period!

Look forward for inspiration

I always enjoy reading Jonathan Salem Baskin’s, but his column from the 1/26/09 issue of Advertising Age – “Great ideas come from those who are willing to experiment” really struck a cord.

New thinking

 

After all, that is how and why TVLowCost was invented. Simply put, we are a group of experienced Madison Avenue guys who talked to many CEO and CMO and learned what some of their concerns were with the ad agencies. Top among them was compensation and compensation structure, time to market, overall value and cost. Then taking what we knew from years in the business, we blew up everything we knew and started from scratch in order to build a better mousetrap. In the words of Mr. Baskin, TVLC, “Stopped Mining the Past for Inspiration” and developed a new way to develop and produce quality TV advertising.

Rather than looking to the past, we built a new model that addresses today’s tough economic climate. This would not have been possible if we had not been willing to take a risk and just repeat yesterday’s success.

We reinvented a process, a value offering and created something that is entirely new to an industry.  And it can not be easily duplicated. Especially by those that have been in the business and have established overhead and other politics that go along with TV advertising. But in fairness, our model requires change from not only our process, but it takes a bit of work on the part of our fabulous clients… but the rewards, savings and increased sales are certainly worth it.

Because we looked to the future and develop a new “low cost business model” we are able to deliver for $500k what traditional agencies charge $3MM or more for the SAME product. We deliver the creative development, production, talent, editing, post, CGI, agency compensation and 150 GRPs of targeting media for $500k… That is at least 75% less than most people are paying today. There are not many companies where this type of savings was not important. So find out more! At a minimum we will have a nice 15 minute conversation on how we deliver on our value proposition when others can not.

Call me at 646-839-6239 or email lurie@tvlowcostusa.com  to learn how TVLC can deliver an AMAZING value for those that can look beyond the past.