The article below from AdAge.com stresses that marketers should “Beware the Knee-Jerk Urge to Slash Marketing Budgets”. And we could not agree more. However, that does not mean that there is not the need to market smarter and more cost effectively. And with today’s economy, that does mean cutting budgets. So the question then becomes, “how do I achieve my goals, but with less resources.” The answer to that question is not, keep doing what you were doing, the same way you were doing it. Today, change, and smart change is what is establishing market leaders. So if you need to get more from your marketing budget and get more for less, take 15 minutes to contact Jim Lurie or call him at 646-839-6239.
If you are a forward thinking company that needs to get more for your TV budget or would like to be on TV but have not been able to afford it in the past, please call Jim Lurie at 646-839-6239 or email him at lurie@tvlowcostusa.com The time has never been more right to talk and the call should only take about 10 minutes to explain the business model, what we do and how we do it while ensuring quality.
You can also find out more about TVLowCost at www.tvlowcost.com
Beward the Knee-Jerk Urge
NEW YORK
(AdAge.com) — Mark Gambill, chief marketing officer of CDW, warned big marketers to resist the knee-jerk inclination to slash marketing budgets. In Manhattan to accept a top marketer award, Mr. Gambill offered his observations and advice for the coming year. CDW is the 34th-largest private corporation in the U.S. with $8.1 billion in annual sales. Link to the article and video AdAge.com
Call Jim Lurie today at 646-839-6239 or lurie@tvlowcostusa.com The call will only take 15 minutes.
